BSV Script Templates · Merrill Film Group Resources
Six brand story video script templates. Replace the bracketed placeholders per client. Timecodes are guides, not hard cuts.
Tone: Legacy, authority, clarity, purpose.
1. Opening: The Core Belief (0:00-0:15)
Introduce the why before the what. Sets emotional tone.
We believe people deserve [core belief]. And since the beginning, that belief has guided everything we do.
2. The Origin Story (0:15-1:00)
High-level founding story, simple, human, honest.
This company started in [year or context] when [founder] saw a gap in how [industry problem] was being handled. What began as [simple starting point] has grown into [present-day impact].
3. The Problem We Solve (1:00-1:30)
Define the tension your audience feels.
Too many people today struggle with [pain point]. They deal with [obstacle 1], [obstacle 2], and the feeling of [emotional consequence]. We built [company] to change that.
4. What We Do (1:30-2:15)
Clear, digestible overview of your offering.
Today, we help [audience] by providing [products / services] designed to [primary value]. Our team focuses on [core principles], ensuring every client experiences [differentiator].
5. How We Do It (2:15-3:00)
High-level process described simply.
Our approach is simple: [step 1], [step 2], and [step 3]. This structure gives our clients clarity, confidence, and a consistent experience.