Merrill Film Group Resources

Project Title:

Client:

Date / Location(s):

Brand Tone:

Lighting Style:

Color Approach:

Camera Movement Strategy:

Shot Types:

• People (Team, Leadership, Customers)
• Environment and Branding (Statement and Beauty)
• Transition Shots (Movement, Energy, and Mood)

Section 1 — Walkthroughs

Purpose: Capture authentic human moments that communicate trust, expertise, and connection.

Leadership

• Hero shot of CEO / Founder (clean portrait with depth)
• CEO / Founder engaged in work (reviewing documents, leading meetings)
• Leadership collaboration (strategy sessions, whiteboard discussions)

Team Members

• Team working naturally (typing, planning, hands-on tasks)